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Second, we believe that this partnership will enable us to substantially increase our income from selling keyword advertisement.” “We are happy to offer our customers a new attractive and efficient facility for keyword advertising,” says Alexey Tretyakov, Yandex Chief Commercial Officer. Ru is one of the leaders on the Russian Internet market. Direct simultaneously holds 15,000 advertising campaigns by more than 230,000 keywords.
The monthly audience of the holding’s projects is more than 15 million users, or 80% of the total Russian-language Internet audience. Ru are: the largest webmail service in Russia Mail. Ru, the oldest catalog of the Russian Internet [email protected] Yandex Advertising Network, launched in late 2005, invites search systems and theme sites to participate.
Ru, and all content ads on search result pages will be placed by Yandex. A number of large Russian and foreign search systems, including the former supplier, were analyzed as potential partners.
“The decision to choose Yandex as the partner to provide a sale system for content advertising and a search solution was based on a number of factors,” explains Dmitriy Grishin, CEO of Mail. “First, it is a possibility to provide the users of our portal with a quality search engine, customized for Russian-speaking people. Direct get both a tangible increase in the number of views and a larger target audience.” Mail. Tens of thousands of customers use this ad placement service: today, Yandex.
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