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LOS ANGELES, CA - AUGUST 25: Model Behati Prinsloo (L) and musician Adam Levine attend the 66th Annual Primetime Emmy Awards held at Nokia Theatre L. Live on August 25, 2014 in Los Angeles, California.
A self-proclaimed “elite” dating website has removed around 3,000 members because they were "letting themselves go".
) that guest will be let in to mingle with the BP only if they pass muster with the on-site Beauty Police. Door people who will determine on the spot if you are good looking enough to enter.
(Exceptions made for people who may not be 10’s, but who are rich.) Obviously.
Genevieve Hodge, who founded the website with her husband Greg, said: “This may sound harsh, and it is the most difficult part of managing the business.“We take no pleasure in removing members, but it is a necessary evil in order to maintain the beautiful community and our prized business model.”Her husband claimed the website had been “kind” in breaking the news to ditched people with emails encouraging them to apply again when they are “back looking their best”.
The site is also offering advice from “beauty mentors” on how to get back up to the standard.“Letting unattractive people populate the site would compromise the very concept for which Beautiful was founded,” Mr Hodge said.“If their looks aren't up to our members’ exacting standards and they do not secure a majority of positive votes, then their profiles are immediately removed.”Anyone who is found to be failing to maintain their looks is put back through the rating system, where members of the opposite sex only can select options including "yes, definitely", "hmm yes, ok", "no, not really" and "no, definitely not" based on photographs and a brief profile.
The company said it "expelled" 1,520 users from the U. K., 533 from Canada, 510 from Poland, 425 from Germany, 402 from Italy, 323 from France, 220 from Denmark, 176 from Turkey and 88 people from Russia.
Beautiful describes itself as the “largest internet dating community exclusively for the beautiful” and puts people’s photographs to a members’ vote to decide if they are allowed in.
But administrators have now shown that the rigorous 48-hour selection period is not a permanent pass by taking thousands of profiles down, mainly because of weight gain and “graceless ageing”.
Greg Hodge said: "Beautiful is based on a fundamental principle of human nature, that being we all romantically want to be with someone we find attractive, it's Darwinism, it's millions of years of evolution".
Beautiful People launched a satirical campaign in support of same-sex marriage in the United States in June 2012 by producing images using look a likes.